TRI Commercial’s Cultural Shift and Upgraded Platform Begin to Pay Off
(June 17, 2019 – SAN FRANCISCO) – TRI Commercial/CORFAC International increased its roster by nearly 25 percent over the last six months, adding 12 brokers in the East Bay and eight in the Sacramento region. The company, one of Northern California’s top independent commercial real estate brokerages, developed a strategic plan in early 2018 to transform its deep local roots into a stronger more competitive regional presence.
The company, one of Northern California’s top independent commercial real estate brokerages, developed a strategic plan in early 2018 to transform its deep local roots into a stronger more competitive regional presence. Edward F. Del Beccaro, TRI Executive Vice President and East Bay Regional Manager and Sacramento/Roseville Regional Manager Ed Benoit, CCIM says the firm is focusing on key hires and empowering existing talent companywide. “We offer competitive splits, exceptional support services and a sophisticated platform. Brokers are quickly noticing that TRI is a great place to pursue their business goals.”
In Walnut Creek, the robust growth quickly exceeded the capacity of existing office space. “To accommodate the influx of new brokers, we recently moved into a larger upgraded suite of private offices and collaborative work areas,” Del Beccaro said. “When we host our grand opening this summer, we’ll celebrate not only our new space but also the tremendous vision and diligence of our team as they elevate TRI to new levels of success.”
Del Beccaro, tasked with growing the company’s East Bay presence, recruited some well-known faces in the brokerage community. Most recently, Senior Directors Robin Newton and Patric Davis joined the firm from Colliers International in Pleasanton, each with more than 30 years of retail experience.
Benoit and recently promoted Brokerage Manager Cole Sweatt welcomed veteran brokers Bryan Wirt as senior director of retail, and Rodney Ballinger as vice president of multifamily investments, among the year’s bumper crop of new agents.
Rounding out the firm’s new recruits are Senior Director Matt Hatfield, senior associates Kate Wright and Paul O’Drobinak and associates Jaimi Trunick, Ron Willet, Clayton Temple, and Ted Bard in Walnut Creek. In Roseville, retail associate’s John Hynes and Kannon Kuhn, land and investments associate Abdul Ejaz, investment advisor Steve Lefler, senior industrial associate Ross Relles, land and investments associate Ben Goldman.
About TRI Commercial/CORFAC International
Founded in 1977, TRI Commercial/CORFAC International is a leading Northern California commercial real estate brokerage and property management firm (with more than 4 million square feet of commercial property under management) specializing in San Francisco, East Bay and the Sacramento Metro property markets. The company has expertise in tenant and landlord representation services and helps clients buy and sell commercial and investment-grade property. The company serves office, retail, and land, multifamily and industrial property sectors, with offices in San Francisco, Walnut Creek, Oakland, Roseville, Sacramento, and Rocklin. For more information, visit www.tricommercial.com or call Dina Gouveia in Corporate Marketing at 925.269.3305
CORFAC International is comprised of privately held entrepreneurial firms with expertise in office, industrial and retail properties, tenant and landlord representation, investment sales, multifamily, self-storage, acquisitions and dispositions, property management and corporate services. For more information on CORFAC’s International presence, call the Chicago headquarters at 224.257.4400 or visit www.corfac.com.
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