Collaboration: A Vital Tool to the Trade


Building Great Relationships with Collaboration  

Commercial real estate negotiation can be adversarial, even among parties on the same side of the deal. Experienced professionals like TRI agents Scott Vix and Gary Cohen use collaboration to turn the tables on conflict. Recently, they had a chance to demonstrate the power of cooperation and compromise. 

For more than 10 years, Scott and Gary have had a successful relationship with a client who shared ownership of multiple SOMA properties with a group of family members (a total of nine entities). Several months ago, the family decided to sell one of the buildings, with separate ownership groups wanting their own agent-representative involved in the process.  

The situation spiraled into a stalemate, a common issue with family-owned property, and it could easily have derailed the $1.68M sale. To break the deadlock, Scott and Gary volunteered to team up with another agent and share the listing.  

“At the end of the day, it’s all about doing what’s best for your client,” they noted. 

In the end the property closed to the satisfaction of all parties because the brokers put family considerations before their own.