TRI Names New Brokerage Manager in Roseville/Sacramento

CRE Veteran Cole Sweatt Will Oversee Daily Operations 

ROSEVILLE (May 7, 2019) – Cole Sweatt, Vice President of TRI Commercial/CORFAC International, has been promoted to Brokerage Manager of the commercial real estate company’s Roseville and Sacramento offices. Sweatt and co-manager Rick Phillips, CCIM, will partner with Ed Benoit, CCIM, who’s stepping away from day-to-day brokerage management to focus on TRI’s strategic priorities as Roseville/Sacramento Regional Manager. 

Sweatt has spent nearly two decades in commercial real estate working with multiple national and regional platforms, representing Fortune 500 companies, tech-oriented/ VC-backed start-up companies in Silicon Valley and is versed in ground-up development. Through his experience with various management styles he’s developed a keen perspective on the tools and tactics that empower success in today’s fast-changing environment. 

“This shift in leadership represents a strategic repositioning for TRI in the Sacramento region.  The company is committed to fully developing the potential of brokers, while providing a sophisticated platform to support maximum performance. We are taking steps to be more agile as the industry evolves and prepare ourselves to make the most of any economic change on the horizon,” said Benoit. 

In his new position, Sweatt will focus on mentoring new brokers and filling areas of need. He plans to increase TRI participation in the CORFAC International network, encourage and incentivize cross-discipline deals, work with individual agents to set performance goals and increase revenue, and develop a companywide “Boot Camp” for all new recruits. 

“We’ll continue to capitalize on our expertise in the downturn and stay ahead of the curve by knowing our local markets better than the competition, finding good investments and providing sound advice to our clients,” said Sweatt.

Beyond the office, Sweatt chaired the CORFAC International Next Generation Committee in 2017 and 2018, is currently on the Business Development Committee, and is active in community and professional organizations, serving on multiple boards. About TRI Commercial/CORFAC International

Founded in 1977, TRI Commercial/CORFAC International is a leading Northern California commercial real estate brokerage and property management firm (with over 4 million square feet of commercial property under management)  specializing in San Francisco, East Bay and the Sacramento Metro property markets. The company has expertise in tenant and landlord representation services and helps clients buy and sell commercial and investment-grade property. The company serves office, retail, and land, multifamily and industrial property sectors, with offices in San Francisco, Walnut Creek, Oakland, Roseville, Sacramento, and Rocklin. For more information, visit www.tricommercial.com 

CORFAC International is comprised of privately held entrepreneurial firms with expertise in office, industrial and retail properties, tenant and landlord representation, investment sales, multifamily, self-storage, acquisitions and dispositions, property management and corporate services. For more information on CORFAC’s International presence visit www.corfac.com.

See original article on The Registry here.

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