Apartment property has become an increasingly important element of individual and institutional investment portfolios. That trend is particularly strong in Northern California, where investors enjoy one of the nation's most active apartment markets. At TRI Commercial, we've developed a marketing strategy that keeps our clients on the leading edge of that trend.

In an industry where competition is legendary, our approach is simple. We serve our clients by marketing cooperatively rather than competitively. We can dramatically expand a pool of prospective buyers by marketing it beyond our own group of colleagues and clients.

Instead, we market to everyone, even our competitors. We seek out qualified buyers wherever they may be. We don't stop at the geographic borders of our region either. We submit listings to national organizations including CoStar and CCIM (Certified Commercial Investment Member). Our focus is on making the best deal, not just the biggest commission.

Most of this wisdom is the direct result of our experience. TRI apartment brokers average more than 10 years experience in the industry. Our area-specific experts can help fulfill requirements in many of the most sought-after locations in the region including San Francisco, San Mateo and Marin counties, Oakland, the East Bay and the Capitol area.

We combine our long-term experience with the analytical capability to transform raw data into powerful revenue-maximizing tools. We use information as the key to creating successful transactions; keeping current on interest rates and other financial information that affects property value.

Brokers also monitor market rents and factors that affect them. We offer feedback on the financial impact of property location, proximity to jobs and tenant services. We also review the property amenities package and outline potential rent differentials to ensure our clients have the tools to make informed choices that serve their long-term objectives.

At the same time, we draw on the expertise of our property management group to expand the range of our investment advisory service. Their analysis of onsite operations adds an information component that can prove invaluable in setting accurate valuations.

We foster close working relationships with regional investment lenders, escrow and title companies and inspectors, among others. Our enhanced access and open communication with these experts help us guide clients smoothly through the transaction process.

No matter the size of your investments, we'll help you make the most of them. TRI Commercial is your real estate solution.